Marketing Research Textbooks: the Greatest Affront to the English Language of Our Time

For the first time in three years, I’ve found myself in the middle of finals week again. The last time around, I was pretty much buried under piles and piles of papers that I was researching with user-friendly journalism books and/or historical accounts. People who knew how to write penned these books largely with the intent of teaching other people how to write. In hindsight, it had generally been a not-so-bad experience (although I’m sure at the time all I wanted to do was pound out the requisite pages so I could join my cohorts in pounding pitchers at Chuck’s.) Continue reading