In 1998, my eighth-grade classmates deemed me “Most Creative” in our yearbook superlatives. To a 13-year-old, this held little meaning. I had never really thought about it until this summer when I took a creative thinking class as an elective in my graduate Integrated Marketing Communication program.
While a few assignments brought me back to my sorority crafting days (which my little will tell you were not very successful), I learned a great deal about the creative side of marketing and where I might fit in within the industry. Continue reading